Installing an ATM at your business can help your company increase its revenue, attract more patrons, and enhance customer satisfaction. To reap the full benefits of your ATM solutions, you need to place the machine in a location that's visible, accessible, and safe.
An ATM machine doesn't do you any good if people can't see it or know it's there. Don't place the ATM where it's not easily visible or accessible, such as behind a wall or large furniture. The best location is near the entrance to encourage those passing by to pop in to use the machine. At the same time, you want it to be located inside your business so that passersby are encouraged to stay and look around your business. To help attract passersby, put a sign in your store window indicating that you have an ATM machine inside.
Aside from visibility, you want your patrons to feel safe using your ATM. Place it in a well-lit location with some foot traffic. However, too much traffic can make your customers feel uneasy when they are trying to make a transaction.