As the holiday season approaches, more people will be hitting the streets to shop! The National Retail Federation estimates that Americans will spend more than $630 billion this year on gifts, decorations, food, and other holiday items. That means there will be huge opportunities to reel in more customers during the busy shopping season, but you will need to make sure you have some tricks up your sleeves to lure them in. With that said, here are three ideas to boost foot traffic and increase your bottom line!
- Special Offers & Outdoor Signage – Since most consumers will be on the prowl for great holiday deals, consider running a promotion to draw in the customers. For instance, if you run a convenience store, try a promotion like half-priced coffee because shoppers will need some energy to browse the stores. This will also entice them to check out other offerings that you have and the more they buy, the more you make! Additionally, look at your options for outdoor signage so people on the street can easily see advertisements or specials and head over to your storefront.
- Get Social – Use social media and online marketing tactics to your advantage. Create profiles on social networks and connect with customers through engaging posts. In fact, statistics show that 74% of consumers rely on social media to make purchasing decisions and if you play your cards right, you'll have them walking in your door. On top of that, make sure you are on Facebook because it is the most visited website of all websites with over 1 billion monthly active users.
- Provide an ATM – When you add an ATM to your store or business, you improve customer service and high-value ATM merchant services can increase your profits. They will provide your customers with the convenience of pulling out money for their holiday shopping list and having it in your store will increase their spending impulse. Additionally, ATMs can draw in new customers, create customer loyalty, and will help you save money on P.O.S. fees.
Right now is the prime time to take advantage of the forthcoming holiday season with special offers, social media, and ATM services! Are you ready to try these ideas to boost your foot traffic?