Whether you’re hosting a festival, concert, sporting event, trade show, fair, convention, conference, parade, celebration or another special occasion, you have two key goals:
You want people to attend your event, and you want them to have a great experience.
However, balancing the goals of increasing traffic and offering great service can sometimes conflict. Fortunately, there are a number of simple steps that you can take to boost attendance and improve the customer experience at the same time.
Reward loyal guests
If your event is recurring, make sure that previous attendees feel appreciated and interested in returning. Offer discounts or other perks, like early access to tickets, for repeat attendees.
This ensures ticket sales from one of the most valuable demographics you can access – people who have already demonstrated interest in your event. Building a positive long-term relationship with these guests can have a great impact on your event and organization.
Provide options for various demographics
Consider the variety of people who may be interested in your event, and consider groups of people who you could include by expanding your range of offerings.
For example, providing kid-friendly options can help an event attract more families, and considering the needs of seniors and disabled guests can open up the door to a larger audience.
By thinking about your potential event attendees in this way, you can increase the number of people interested in the event while also making guests feel included.
Make sure your guests can access instant cash
We’ve all experienced the disappointment of having to leave an engaging event to find the nearest ATM. Stop your guests from facing this frustration by renting a mobile ATM.
Avoiding this hassle can significantly improve customer satisfaction while also keeping guests at your event for longer durations.
There are a number of additional benefits to renting a mobile ATM as well, like increasing retail sales up to 50%, reducing the need for checks and reducing credit card usage, fees and expenses.
Advertise on social media
In today’s high-tech world, advertising on social media is critical to an event’s success. Consider creating a Facebook page for your event and promoting it through channels like Twitter, LinkedIn and Instagram.
This serves the dual purpose of spreading knowledge of your event to more people while helping you communicate useful information about the event to attendees.
This makes guests feel informed, and linking the event to their social networks makes the event feel more connected to the community.
Be considerate of the calendar
Make sure you carefully consult your calendar before choosing a date and time for your event. It’s important that your event doesn’t conflict with others catering to a similar audience.
If your attendees are likely to work or attend school during weekdays, consider evenings or weekends. Planning in this way increases the likelihood that people will be able to attend your event, and guests will be glad the event was held at a time that was convenient for them.
Get feedback, so you can do better next time
Offer surveys to attendees during and after the event. The surveys should ask both what guests liked and disliked about the event.
This is a simple way to learn about which aspects of your event are strong and which need to be improved.