How To Determine Your ATM Surcharge

shutterstock_245022514If you’re thinking about installing an outdoor ATM kiosk on your property to make additional revenue, then you'll want to work with National Cash.  As one of the leading ATM service providers, National Cash will ensure your kiosk can withstand the elements and attract customers. With that said, you'll want to make sure your ATM kiosk has a durable, reinforced body, as well as exterior protection and an attractive design. Once you work with National Cash to design your ATM kiosk, you'll be up to the task of determining your ATM surcharge – one of the main ways you make money. Here are a few factors that can help you determine how much you should charge.

Law Limitations

Depending on the limitations set by the law in your area, you can work around how much of a surcharge you want to set. You can set your surcharge up to the amount allowable by law to make the most revenue.

Traffic

If your ATM kiosk is set up in a high traffic area that doesn't have many other ATMs around, you can make more revenue just by having a higher surcharge, but carefully think about how high you set the amount because surcharges that are too high will turn off customers and this will result in canceling the transaction.

Increased Visits

It's without a doubt that your customers will appreciate a low surcharge and if you were to set it to something like $1.00 or $2.00, it could increase the amount of visitors at your ATM. While it all depends on where you are located, a low surcharge ATM is very attractive in the eyes of customers. As an example, you have the potential of making $1,000 a month based on 500 transactions at $2.00 per transaction.

Keep in mind that you can change your surcharge amount at any time to keep pace with market trends and customer satisfaction.

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